So far we have talked about how to setup, get people interested and plan your podcast, lying the fundament for a successful show. Then we took a look at naming your podcast.
The next thing that you need to pick for your podcast is a description. So in this episode Jess will talk about how you can create a perfect description, answering all important questions attached to the topic.
Find out: What makes a good description? How long should it be? What should I include? – and of course WHY is this so important.
You're listening to podcasting for experts with honest conversations about using podcasting as a tool to grow your reach, increase your audience, make a positive impact on the world, and most importantly, to get paid for your efforts. I'm your host, Jeff and we are pristine podcasts. Let's talk podcasting. Hey, and welcome back for another very quick episode. This is Episode Seven. And today, we want to take a brief look at your podcast description. So the description of your podcast is the next thing that people will look at besides your show name and your artwork. So the first part of the description is actually always visible. And that is just very few words. And the rest can then be expanded by clicking on that see more button. So you really have just a small section of the description that gets a chance to catch people's attention. And to make sure that they understand that this show that you're making is for exactly them. And then they can get more details by expanding the section to see what kinds of topics you're going to cover in more detail and also who is running the show and why they should listen to it. So the most important thing to remember is that this part is not at all about you. It is about your audience. So don't fall prey to sharing really boring details about the show that doesn't make your listener want to go and check it out. So I want to just take a minute to read a podcast description that is very accurate. We're gonna look at online marketing made easy with Amy Porterfield. This is actually a podcast I haven't listened to her since like Episode 80, I think. But when I was first starting out online years ago, I binge listened to every single episode that Amy put out four months on my way to work. So it was a podcast that's been running for a long time very successfully. So here's the section that comes before you actually expand. So this is visible as soon as I check out the podcast page. ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear. That's exactly what you'll get when you tune into the top ranked online marketing Made Easy podcast with your host nine to fiver turned.dot.so. At this point. I know from the title that this podcast is about online marketing. The person will be my business mentor and has had success and shares their secrets with me. And the podcast is top ranked and the person used to have a nine to five and quit. So that gives me the general idea on whether or not I am interested in online marketing whether I want to know the success secrets and who doesn't want a business mentor that has Success Secrets right? Then, once I expand I will also read the following. Turn see over multimillion dollar business. Amy Porterfield has specialty breaking down big ideas and strategies into actionable step by step processes designed to get you results with a whole lot less stress. Tune in get inspired and get ready to discover why hundreds of 1000s of online business owners turn to me for guidance when it comes to all things online business, including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side hustle, or are looking to take your business to the next level. Each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today. Boom. So this tells me everything that I need to know about the show who runs it, or why are they a credible source of information, which I think is really important on the internet. And this is not about fancy qualifications. Nobody on the internet cares about your degree that you have. Unless of course this is like a registered kind of profession that you're doing. But you're doing a podcast. And people want to know that you can get them the results that they're after. And that is exactly what she's proving with this description, you know, multimillion dollar business so she's done it. She helps me to understand those big complicated strategies. I will be less stressed I'll feel inspired hundreds of 1000s of people are listening to her advice. She talks about digital courses list building social media, content, webinars, etc. So all the things that I want to know. And then she just calls out the groups that might feel attracted to this, like the budding entrepreneur, the person who just has a little side hustle, the person who's looking to take their business to the next level. They're all really all the same. In person, but they just have a different way of referring to themselves. And then what am I going to get from listening, I just need to listen to one episode and I have actionable advice, I can take immediate action. And I can do so today. So this is very, very, very compelling. And I can tell you that based on reading that I would totally tune in. The other thing that's really great about this description is that they have included a lot of keywords without stuffing the description with keywords. So I know that I will learn about online business secrets and tips, webinars, digital courses, list building, and all the other things people might be typing into the search, be it on Apple podcasts, or on Spotify, or on Google. So when you're writing your description, focus on the first few words that are visible before people have to expand that section. Include relevant keywords throughout the description without listing too many of them so that it looks suspicious. And then remember to always make it about your audience and the transformation that you offer for them. Because this is not about you. It's not I am going to tell you, I want this I have this goal. It's about you, you you here's what you're going to get. Alright, and that's already it for this episode. If you enjoyed the show in the tips that we're giving here on taia team would appreciate it if you leave us a review. And if you'd like to be a guest on the podcast, or you'd like to talk about collaborations, maybe do a joint webinar for your audience, then please drop us an email you will find our email address in the show notes. And as always, I hope you have an amazing day and we will see you for the next one. And that's it for this episode. Thank you so much for listening. We appreciate you. If you're ready to finally pull the trigger and get started with your podcast then don't forget to check out the podcast launch toolkit, our pristine podcast.com forward slash toolkit. The link is also in the show notes
“I love Jess and Podcasting for Experts.” – If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — create a show to move toward the podcasting life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus tips to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Ready to launch your podcast?
Have you been wanting to launch your podcast for months - but you are feeling overwhelmed and just don't know where to start?
Then grab our free podcast launch checklist and we will tell you everything you need to do to get your podcast out to your audience double quick.