The podcast community and relationship established between the podcast host and the audience is one of the many aspects that make the podcasting medium so unique. Your listeners are your motivation, the reason why you press record every time. Their impact is essential in your journey, as well as in your overall success.
In order to keep the relationship between you and your listeners healthy and long-lasting, you should develop a community around your show.
Watch the video below to find out 7 strategies how to build a strong podcast community.
1. Create a Vision For Your Community
The first step is to visualize what you want your community to be like. So, before you implement the rest of your plans, you can start by developing a community vision statement.
List your goals for the community, as well as what you want the community to achieve for you and your listeners. This will then assist you in determining which tactics to pursue in order to better meet your and your listeners’ needs.
2. Encourage the Participation of Your Audience
This first level of interaction from your listeners would be the basis of creating a community around your show. Whether it’s simply asking for feedback on whatever podcast directory they use or asking them to leave comments on your blog posts.
You’ll need to get involved as well, in addition to having your listeners involved. Simply responding to your listeners’ comments and expressing gratitude for their feedback is a successful way to accomplish this.
Listeners who feel that they can interact with you will be more motivated to become full members of the group because they will know that their voice is heard and that it matters.
3. Ask for Listener Input
It’s important to keep your audience in mind at all times. Simply ask for their feedback to help you develop your group. This small gesture will go a long way toward building a bond between you and your listeners.
Ask a few questions about the types of content they’d like to hear more of. You can ask about the types of guests they’d like to see on your program. Or the types of subjects they’d like to see you explore.
Practically, you might get this information by appealing to your listeners in your show and asking for their feedback through comments or reviews, or by sending out surveys or questionnaires to your mailing list.
The simple act of asking your listeners for support goes a long way toward building a genuine relationship with them, which you can then expand upon as your community grows.
4. Create Listener-Driven Content
Asking for feedback from your listeners is a great way to improve your connections with them, but in order to really expand your audience, you must act on that feedback. This entails bringing some of their ideas into action. This will prove to your audience that you care for them and that their viewpoints are respected.
Use any of their suggestions in your broadcast, or create new segments where you take the time to respond to listener questions. You may also have revolving, “fun” segments centered on listener feedback or content ideas.
Remember to send them a shoutout if you have a listener request in your show or answer one of their questions in a segment. Shoutouts during your episodes are a fantastic way to strengthen your bond with your viewers.
5. Create Interactive Online Platforms
Giving your viewers a forum and a “place” to find their voice and share their thoughts about your show is another successful strategy for creating a strong community.
Creating a forum or other interactive portal dedicated to your community allows your listeners to form relationships not only with you, but also with other people who share their interests.
A group forum gives them a chance to engage and interact with people who share their beliefs and goals…and who enjoy your show as much as they do.
Facebook, Instagram, and Twitter are the most common platforms for creating a sense of community. But which platform or combination of platforms you use is entirely up to you and your audience. Live stories on Instagram, Twitter questions, and engaging Facebook posts are only a few examples of how you can use these sites.
6. Create a Facebook Group
Facebook groups are a great way to make the audience feel like they’re a part of something real. These groups are nice because they digitally build a sense of community by simulating a real-life community where you can communicate with people and form relationships with them.
A Facebook group dedicated to your show is also a simple way to give your listeners a place to call their own and a place to discuss their favorite shows, provide feedback, and ask you questions.
You should try to share posts on this forum, such as open-ended questions, that enable members to connect with each other as well, as this is where the true magic of community happens.
Facebook groups are fantastic for creating a sense of community, but they do involve regular participation to be truly effective. In order to improve your podcast community, you’ll need to make sure you’re continuously creating content for it and promoting constant interaction.
7. Make Content That Can Be Shared
Your listeners will be enthralled by your content if it is fresh, consistent, and tailored to their needs. As a result, they’ll want to spread the word far and wide in order to get everyone as motivated as they are.
And if you regularly create content that meets the needs of your listeners, they will be even more likely to share it with others.
Sharing useful content encourages the audience to build a “buzz” around your show, attracting new listeners because the community is perceived as a friendly and encouraging place to be.
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